July 27, 2017
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Ready to register for the ATA 58 in Washington DC?

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You can now register for this year’s ATA Annual Conference, which will take place October 25-28 in Washington DC.

You can also browse through the Advanced Skills & Training Day schedule, featuring a list of three-hour sessions taking place on Wednesday morning and afternoon before the Welcome Celebration at 5:30 pm. Keep in mind that space is limited for these sessions and you will need to register for them in addition to the conference.

The full conference schedule is now available and we’ll highlight all PLD sessions here, as well as our special event and annual meeting.

July 12, 2017
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Diz a legenda…

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Maria Helena Giordano

Nos dias 26 e 27 de maio de 2017, participei do VIII Congresso Internacional da Associação Brasileira de Tradutores (ABRATES), evento realizado no Centro de Convenções Rebouças em São Paulo. Dentre muitas palestras interessantes, decidi em ir a uma chamada “Diz a Legenda – Part Deux”, de Luiz Fernando Alves, tradutor com grande experiência profissional em legendagem, localização de games e transcrição.

O palestrante iniciou sua apresentação dizendo que, quando uma legenda não é bem traduzida, a tendência do público em geral é apontar o dedo para o tradutor. Entretanto, vários fatores podem contribuir para essa visão distorcida do público. A fim de esclarecer essa ideia, Luiz Fernando abriu a palestra dando uma visão geral da contextualização cultural da legendagem, resumindo assim a palestra que apresentou no congresso da ABRATES em 2016.

Segundo ele, o mercado de legendagem no Brasil é fragmentado. Entre os maiores usuários de legendagem estão a industria do cinema, os produtores de DVDs e serviços como Netflix e Amazon. De acordo com o diagrama abaixo, o produtor original envia o filme para o distribuidor que, por sua vez, o encaminha para a produtora local ou, às vezes, diretamente para o tradutor freelance. Como alternativa, a produtora local poderá enviar o filme para agências de traduções ou diretamente para o tradutor freelance. Finalmente, as agências de tradução enviam o filme para o tradutor freelance. Entretanto, quanto mais intermediários estiverem envolvidos no processo, menor será o ganho final do tradutor, o que pode afetar a qualidade da legenda. O ideal seria, então, existirem menos intermediários.

mercado de legendas

Outra questão interessante que Luiz Fernando mencionou, relacionada à qualidade da legendagem, foi a existência do fansubbing, ou seja, legendas de séries feitas por fãs, sem a autorização dos criadores. O termo foi criado para indicar a legendagem de desenhos animados japoneses para o inglês, e esses fãs atuam quando as obras ainda não foram lançadas oficialmente no país-alvo.

Segundo o palestrante, os fansubbers possuem profundo conhecimento das séries, o que muito tradutores às vezes não possuem, e trabalham geralmente mais rápido do que um profissional, produzindo uma alta qualidade proporcionada pela facilidade digital. Por isso, hoje em dia, muitos fansubbers já estão estruturados no trabalho de legendagem e tal fato vem ajudando a moldar o mercado profissional desde os anos 1980.

Em se tratando de apontar o dedo injustamente para o tradutor, o palestrante apontou oito motivos para uma legenda ser considerada ruim, sendo que sete deles não é culpa do tradutor.

  1. Roteiro sem vídeo
  2. Vídeo sem roteiro;
  3. Manual de estilo (palavra escrita e palavra falada, ex.: “ Eu te amo” x “Eu o amo”)
  4. Prazo curto
  5. Tradutor não nativo
  6. Idioma desconhecido pelo marcador
  7. Revisor/Revisão
  8. Profissional despreparado (este é o único exemplo de culpa do tradutor)

Por todos os  motivos citados acima, podemos concluir que o aparato criado para se obter um lucro maior, mais rapidamente, desqualifica o mercado da legendagem e não oferece as condições necessária para a produção de legendas adequadas.

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PHOTO CREDIT: Diagramativo

Para se ter uma legenda de melhor qualidade, o palestrante também ressaltou os fatores que os tradutores devem considerar antes de formular um orçamento ou até mesmo aceitar ou não um projeto:

  1. Duração do vídeo
  2. Idiomas envolvidos
  3. Assunto
  4. Disponibilidade de roteiro / transcrição
  5. Data do envio do material e prazo de entrega
  6. Formato inicial do vídeo
  7. Formato para a entrega final (legenda queimada)
  8. Prazo para a conclusão (baseado no prazo de entrega)

Luiz Fernando concluiu que o importante é denunciar as irregularidades. Ele explica que, na maioria das vezes, o tradutor não reclama para não criar conflito ―e desabafar na internet não resolve o problema. O importante seria comunicar-se com os distribuidores.

No final da apresentação, o palestrante forneceu um modelo de orçamento para legendagem, sugeriu uma bibliografia para leitura e ressaltou a importância das denúncias, pois só assim podemos melhorar o mercado de legendagem no Brasil. Por fim, ele salientou mais uma vez que é injusto apontar o dedo para o tradutor quando a legenda não sai corretamente.

Bibliografia sugerida:


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MARIA HELENA GIORDANO é tradutora e professora de inglês em Campinas, São Paulo. É formada pelo curso de Pós-Graduação de Tradução da Faculdade Estácio de Sá e membro da Associação Brasileira de Tradutores (ABRATES). No momento, participa do programa de mentoria Caminho das Pedras, organizado pela ABRATES, e é mentorada pela tradutora e membro da PLD Rafa Lombardino.

June 29, 2017
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2017 PLD Election ― Meet the Candidates

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Mirna Soares, PLD Administrator 2015-2017

Every other year, each ATA Division selects a new slate of officers for its administration.

Since 2015, I have had the pleasure to serve as Administrator, alongside Assistant Administrator Érika Lessa, and to work with the Leadership Council (LC) and other PLD members in order to keep the Portuguese Language Division’s legacy activities going and to develop new ones.

If you enjoyed a session with a guest speaker or a PLD party at the ATA Conference, chatted with friends at our new PLD Meet-ups, kept informed through our social media or listserv, contributed to our blog, or listened to our podcasts during your commute, you can thank your fellow PLD members who volunteered their time and effort.

The PLD is a place to feel at home in the ATA universe: everything organized and carried out by our Division starts with an idea that is developed into action by volunteers, who are so many of us.

To coordinate this group of incredible volunteers, we rely on members of the PLD Administration—and now it’s time to pick new ones!

All PLD members received an email from ATA Headquarters on June 27, announcing that Rafa Lombardino and Roberta Barroca are candidates for Administrator and Assistant Administrator, respectively. It is a joy to know that these two LC members are eager to continue making their contributions. Rafa has been editing the PLD Blog for two years and is one of the most energetic and innovative people I know; Roberta is super-talented and creative (just read one of her posts and you’ll agree!). With their easygoing personalities, I’m sure these two will make a dynamic duo.

If you are interested in becoming an Administrator or Assistant Administrator, you can request that your name be added as a candidate on the ballot. Additional candidates must be voting members of the Association. Deadline for receipt of nominations to add candidates to the slate is August 11 (45 days after publication of slate); each nomination must include a written acceptance letter and candidate statement from the candidate to be added, and sent (mail, fax, or email) to:

American Translators Association
Attn: Jamie Padula
225 Reinekers Lane, Suite 590
Alexandria, Virginia 22314
Fax: +1-703- 683-6122
jamie@atanet.org

If no further candidates are received, this will be an uncontested election, so officers will be declared by acclamation at the Portuguese Language Division’s Annual Meeting during ATA’s 58th Annual Conference (October 25-28, 2017, in Washington, DC). Further details on how to become a candidate can be found in the June 27 email sent to all PLD members from ATA Headquarters; if you have further questions, please contact Jamie Padula, ATA Chapter and Division Relations Manager, at jamie@atanet.org.

It’s vital that you participate in this process by showing up at the meeting, voting online (if the election is contested), or simply supporting the candidates. EVERY PLD member can participate, and, if this election becomes contested, EVERY PLD member can vote, even if you are not an ATA voting member. However, candidates have to be ATA voting members. To learn how you can become a voting member, check out this page. To know more about how Division elections work, read this post by former PLD officer Naomi Sutcliffe de Moraes.

Make sure you read the Candidate Statements below to get to know them better. If you are planning on going to the ATA Conference, please come to our Annual Meeting; we will be posting the schedule with the time and place soon.


Mirna Soares has been a translator and an interpreter for as long as she can remember. What started as a job to get her through college became a career, at first sidetracking other activities and then taking up front and center. She holds a Master’s in Language Studies from PUC-Rio and has worked in areas as varied as subtitling, simultaneous interpretation and book translations. Before she became the division Administrator, Mirna was involved in many ATA activities and had the opportunity to speak in Annual Conferences, volunteer for the PLD Leadership Council and become a Certified Translator from Portuguese into English and English into Portuguese. Originally from Brazil, Mirna currently lives in Washington, D.C. where she is a staff interpreter for the Inter-American Defense College.


CANDIDATE FOR ADMINISTRATOR

rafa orangeRafa Lombardino (email)

I joined the ATA in 2007 and became certified in the English > Portuguese language pair that same year. In 2013 I earned my Portuguese > English certification. My career changed dramatically in 2009, after I attended the 50th Annual Conference in New York and got to know members of the Portuguese Language Division. Learning about the experiences of translators working in my language pairs and collaborating with them throughout the past decade has been a big factor in my growth both as a professional and as an individual.

I am running for Administrator because I would like to give back to our community. If elected, one of my goals will be to make sure that all PLD members are aware of how the division works and how it can help them find collaborators, pursue new professional opportunities, and share experiences.

I have been part of the PLD Leadership Council since early 2016, editing the PLD blog and bringing articles of interest to our members. By updating the blog regularly, we’ve been able to increase our online presence and reach out to more members.

As the PLD Administrator, I would like to intensify that online presence, to expand a forum where members can share their ideas and opinions about different aspects of the profession and stay in touch all-year round, not just during conference week. I also want to help the ATA elevate the status of translators and interpreters as agents of change worldwide.

I have worked as a translator for 20 years and I specialize in communications, technology, EH&S, education, and literature. I have an Associates Degree in Computer Sciences, emphasis on Data Processing, from Liceu Santista, a technical high school in Brazil, as well as a BA in Social Communications, Major in Journalism, from Universidade Santa Cecília. In 2008, I earned a Professional Certificate in English/Spanish Translation and Interpretation from the University of California San Diego Extension and two years later became an instructor there in order to teach newcomers about the role of technology in the T&I industry.

I am very excited to have this opportunity to work with all PLD members over the next two years.


CANDIDATE FOR ASSISTANT ADMINISTRATOR

img_8925Roberta Barroca (email)

I am pleased to be nominated to serve as assistant administrator of the Portuguese Language Division.

I’ve been a Brazilian Portuguese-to-English interpreter and translator since 2007. Having spent a great deal of my career in Rio de Janeiro, Brazil, I’ve had the opportunity to work in different sectors ranging from oil and gas to sports and medicine. As fate would have it, I ended up specializing in motivational speakers, gurus and coaches.

I attended my first ATA Conference in 2007 in San Francisco and since then I’ve had great respect and admiration for the work carried out by the ATA. In 2016 I joined PLD’s Leadership Council and, among other things, helped to organize the ATA PLD meet-ups, a new initiative the PLD undertook with great success.

If elected, I will work toward the following goals:

  • Support the administrator in whatever she deems important for the PLD.
  • Strengthen the dialog among division members by offering several attractive networking platforms and events.
  • Work towards attracting new members.
  • Find out how the ATA can best assist its members and how its members can best assist the ATA.

Ultimately, I would like to connect with all PLD members and expand the relevance of the division through their input and participation.